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Usability & Information Architecture

website usability testing

Usability and information architecture (IA) are about simple relevance.  They're about your users finding the information that matters and that they need to understand and make decisions. 

It's about the right person getting to the right place at the right time.  But it's more than simple efficiency.  The right information architecture transforms facts into insights by organizing content so it fits the way you and your users think.  Finding relevant material becomes intuitive, which pays off with users spending more time acting on information, instead of searching for it.

At Blue Water Media our usability experts focus on the user utilizing a user centric philosophy.  Our information architects build visual requirements that we use to build websites, much like an architect creates blueprints for a home construction project.  We utilize best practice usability principles and information architecture development procedures that generate the following types of value oriented deliverables:

  • Usability testing
  • Website or application sitemaps
  • Wireframes/Schematics
  • User Personas/Scenarios
  • Paper prototyping

To learn more about how Blue Water Media's Washington DC website usability testing and Information Architecture experts can produce results for your organization, contact us today for a free consultation.


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