“International Arts & Artists's USArts International Training Program has benefited tremendously from working with the team at Blue Water Media. Taking their expert advice and guidance, and working closely with their team of designers and marketeers, our web presence has grown significantly - resulting in over 95% of our revenue being directly attributable to our web marketing campaigns. Our profile has risen nationally and internationally, and we have seen a return on investment many times over.
The staff is, as they promise, always on hand to assist with our enquiries — from the small, to the large, to the urgent — and they deliver their service with the utmost professionalism and dedication.
I have absolutely no hesitation in recommending Blue Water Media — we have worked together successfully for over 12 months, and look forward to continuing to do so for years to come. ”
Elaine Yau,
Director, USArts
International Arts & Artists,
www.usartstraining.org
3061 M Street NW
Washington, DC 20007
Contact
T: (202) 861-0000
F: (202) 861-8005
info@bluewatermedia.com
Email Spam Filter Protection
Unwanted email has moved from being a nuisance to an escalating problem, especially for businesses. Spam reduces employees' productivity, introduces potential legal liability, and can increase IT expense. Blue Water Media utilizes three layers of protection to detect and act on suspected spam.
Blacklisting
Blue Water Media uses a proprietary email address blacklist. Most commercial blacklists such as MAPS and ORBZ/S, use a “guilty until proven innocent” approach, often blocking email from legitimate senders. Our blacklist contains ONLY addresses of the most egregious spammers, and blocks over five percent of inbound spam without the risk of false positives that can block legitimate emails.
Fingerprinting
Messages are fingerprinted to detect matches with known spam characteristics. Fingerprinting removes variable items from the message (i.e. spacing, salutations, encoding, etc.) and compresses the message into its core content. Messages identified as spam are “fingerprinted” and given a unique id based on their content. If this “fingerprint” is detected in our database, the message is marked as spam. Our fingerprinting technology aggregates data from all spam we block, allowing the fingerprinting process to become more effective over time. Our fingerprinting database blocks nearly 10 percent of inbound spam.
Rules-based Scoring
Blue Water Media assigns scores to messages based on more than 13,000 unique characteristics of spam and legitimate email. When a message's score reaches a defined threshold, it is flagged as spam.Our rules-based scoring filter blocks over 95 percent of inbound spam with false positives at 1 in 10,000 emails. Message characteristics we evaluate and score include:
- Phrases in the body and subject of the message
- Header Formation (i.e., Message-ID, Received, random characters)
- Originating mail server and mail agent
- From and SMTP From address
Contact Blue Water Media now to learn more about how our email solutions can help keep spam out of your inbox.