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Search Engine Optimization (SEO)
We understand the connection between search engine rankings and your bottom line. Blue Water Media's Washington DC SEO consultants will work collaboratively with your team toward the following goals for your website:
- Achieve top-level page-one rankings for multiple keywords and localities in major search engines, including Google, Bing, and Yahoo.
- Increase conversions and lead generation through keywords selected for maximum search engine traffic.
- Ensure the expandability of SEO efforts to weather search engine algorithmic changes.
- Maintain techniques that are compliant with search engine guidelines to avoid blacklisting.
- Improve site usability and effectiveness to better meet users’ needs.
What makes Blue Water Media the best choice for your SEO needs?
- Experience—We provide realistic campaign outlooks and effective techniques based on years of experience working across a wide range of verticals.
- Relationships—We leverage strong relationships with fellow marketers, news distributors, website editors, search engines, and other key industry professionals to inform and benefit your SEO campaign.
- Knowledge—Our SEO consultants are active members of the digital marketing community. We participate in seminars, conventions, message boards, and web communities to remain up to date on the latest and most effective SEO techniques and developments in search engine marketing.
- Resources—Our SEO specialists have access to our in-house design, programming, and support departments. This collaboration ensures our marketers have the resources they need to achieve your SEO campaign goals, resources that most online marketing firms simply don’t possess.
Here’s what you won't get with Blue Water Media:
Unfortunately, the SEO industry, like many others, has its share of dishonest and/or incompetent consultants that promise the moon and don't deliver. Listed below are SEO practices that Blue Water Media adamantly opposes and you should look for and avoid in your search for a SEO company:
- Spamming search engines with links, submissions, or any overly aggressive tactics—Blue Water Media only implements SEO strategies that are within the major search engines’ guidelines and will never use unethical techniques that can result in your website being penalized or even banned from search engine results.
- Creating pages that only search engines will see—Blue Water Media creates and revises your content to be as friendly as possible to search engine robots as well as your human visitors but will never cross the line to spammy tricks, which are known in the industry as “Black Hat” SEO.
- Guarantee rankings—When it comes to organic placement in search engines, no SEO company or consultant can guarantee rankings. While Blue Water Media will implement techniques that have produced success in the past, we cannot ethically guarantee higher rankings. Beware of promises of high rankings in "hundreds" of search engines as the majority of all search traffic comes from the top-two major search engines: Google and Bing.