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Mobile Marketing

Mobile marketing in DC

Thanks to massive growth in mobile and tablet devices in recent years, reaching and engaging users on the move has never been so important.

Our mobile marketing solutions include mobile advertising, mobile brand marketing, native app development, mobile social media marketing, location-based services, QR Code marketing, and short message service.

As a Business Owner, Why Should You Care about Mobile Marketing?

  1. Mobile impacts how users find your business
    • 94% of smartphone users have searched for local info, 70% called a business after searching, 66% visited in person, and 90% acted within 24 hours
    • 20% of all telecom searches, 30% of all restaurant searches, and 25% of all movie searches are now done from a mobile device
  2. Mobile affects your customers’ in-store experiences
    • 45% of consumers use smartphones for in-store product browsing and research
    • 39% of store walkouts are influenced by smartphone usage (12% check other online retailers and 8% check availability at other stores)
  3. Mobile influences your reputation
    • 57% of users say they won’t recommend a business with a poorly designed mobile site
    • 40% have turned to a competitor’s site after a bad mobile experience  (Source: The Google Mobile Playbook)

This much is clear: not actively targeting and engaging the growing user base is no longer an option. As a smart business owner, you should consider the following questions:

  • How easy is it to find and access your website via mobile and tablet devices?
  • Does your mobile presence successfully drive conversions and advance your value proposition?
  • Do you promote a branded app that is useful and/or entertaining?
  • Do you tailor mobile and desktop search campaigns to best reach and engage these distinct audiences?

To learn how Blue Water Media can help your company win in the mobile space, contact us for a free consultation.


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Blue H20 Blog

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