“Blue Water Media's design team developed two sites for me — a publishing site and an art gallery site. In both instances, they built it right and they administer it efficiently and economically — from the visual presentation and databases to online marketing assistance. As a result, I have two effective tools that are helping to boost business. ”
Stephen Foster,
Owner, Stephen M. Foster Fine Arts,
www.smffinearts.com
Washington, DC
Contact
T: (301) 220-2455
info@bluewatermedia.com
Website Analytics Services
If you want to improve your website's performance, you'll first need to measure it. Using Google Analytics, Blue Water Media can help you gain insights to how visitors interact with your website and fine-tune your marketing campaign for maximum impact. Blue Water Media's Google Analytics Certified Consultants will help you use Google Analytics to boost your conversion rate and make your website as effective as possible.
Setup and Configuration
Blue Water Media will start with a site evaluation followed by analytics programming aimed to help your site reach its goals. We will install Google Analytics, establish a profile for your company, program your default pages, and form the Regular Expressions that classify your desired events. To improve your web performance and keep you informed of when customers take critical actions on your site, we will set up ecommerce tracking and on-click events to measure visitor engagement. Specifically, Blue Water Media will:
- Install Analytics Tracking code
- Configure goals, event tracking, and ecommerce tracking
- Create goal funnel visualizations
- Configure visitor segmentation
- Assemble custom reports and summaries
- Schedule monthly progress report emails
Data Analysis
Knowledge is power. Blue Water Media's experience launching and tracking online marketing campaigns enables us to help you analyze the results recorded by Google Analytics. We will highlight emerging trends so you can alter and improve your site if necessary. We can help answer the following critical questions:
- Which marketing campaigns are most effective? Are you paying enough/too much in certain areas?
- How do visitors arrive at your website and how can you fine tune your Google AdWords to help consumers find your website?
- What is the value of a visitor to your site and is this reflected by your current advertising spend?
- What are the demographic characteristics of your site visitors? (And how can you use this knowledge to better market products to them?)
- Which users have the greatest probability of interacting positively with your site? (And how do you attract a larger number of these types of visitors?)
- What are the characteristics of your site's most visited pages and how can you incorporate those qualities into other areas of the site?
- What is your bounce rate and how can you identify and alter site entrance pages that are not relevant to visitors and do not lead to positive user interaction?
- Which channels through your site are most likely to lead to a purchase, and how can you encourage more users to shift to these channels?
Ongoing Support
After initial set up and configuration, the Blue Water Media marketing staff will be available for ongoing support, troubleshooting and strategy advice to ensure you make the most of your analytics data and continually improve your online efforts. For quick answers to a few common questions, refer to our Google Analytics glossary.
To learn more about how we can help you with website analytics, contact Blue Water Media today!