• Home
• Marketing
  • SEO Services
  • Pay-Per-Click
  • Email Marketing
  • Link Building
  • Social Networking
  • Analytics
• Design
  • Web Design
  • Print Design
  • Portfolio
• Development
  • Open Source
  • Web Applications
  • Content Management
  • eCommerce
  • 508 Compliance
• Support
  • Website Maintenance
  • Hosting
  • Blue H2O Blog
  • Submit Help Request
• About
  • Case Studies
  • In the Community
  • Awards
  • Partial Client List
  • Press Releases
  • Contract Vehicles
• Contact
  • Careers

(888) 625-5567

Request a Quote

• Marketing
  • SEO Services
  • Pay-Per-Click
  • Email Marketing
  • Link Building
  • Social Networking
  • Analytics
• Design & Development
  • Web Design
  • Print Design
  • Portfolio
  • Open Source
  • Web Applications
  • Content Management
  • eCommerce
  • 508 Compliance
• Portfolio
  • Web Design
  • Corporate Identity
  • Print Design
• Support
  • Website Maintenance
  • Hosting
  • Blue H2O Blog
  • Submit Help Request

Website Analytics Services

If you want to improve your website's performance, you'll first need to measure it. Using Google Analytics, Blue Water Media can help you gain insights to how visitors interact with your website and fine-tune your marketing campaign for maximum impact. Blue Water Media's Google Analytics Certified Consultants will help you use Google Analytics to boost your conversion rate and make your website as effective as possible.

Setup and Configuration

Blue Water Media will start with a site evaluation followed by analytics programming aimed to help your site reach its goals. We will install Google Analytics, establish a profile for your company, program your default pages, and form the Regular Expressions that classify your desired events. To improve your web performance and keep you informed of when customers take critical actions on your site, we will set up ecommerce tracking and on-click events to measure visitor engagement. Specifically, Blue Water Media will:

• Install Analytics Tracking code
• Configure goals, event tracking, and ecommerce tracking
• Create goal funnel visualizations
• Configure visitor segmentation
• Assemble custom reports and summaries
• Schedule monthly progress report emails

Data Analysis

Knowledge is power. Blue Water Media's experience launching and tracking online marketing campaigns enables us to help you analyze the results recorded by Google Analytics. We will highlight emerging trends so you can alter and improve your site if necessary. We can help answer the following critical questions:

• Which marketing campaigns are most effective? Are you paying enough/too much in certain areas?
• How do visitors arrive at your website and how can you fine tune your Google AdWords to help consumers find your website?
• What is the value of a visitor to your site and is this reflected by your current advertising spend?
• What are the demographic characteristics of your site visitors? (And how can you use this knowledge to better market products to them?)
• Which users have the greatest probability of interacting positively with your site? (And how do you attract a larger number of these types of visitors?)
• What are the characteristics of your site's most visited pages and how can you incorporate those qualities into other areas of the site?
• What is your bounce rate and how can you identify and alter site entrance pages that are not relevant to visitors and do not lead to positive user interaction?
• Which channels through your site are most likely to lead to a purchase, and how can you encourage more users to shift to these channels?

Ongoing Support

After initial set up and configuration, the Blue Water Media marketing staff will be available for ongoing support, troubleshooting and strategy advice to ensure you make the most of your analytics data and continually improve your online efforts. For quick answers to a few common questions, refer to our Google Analytics glossary.

To learn more about how we can help you with website analytics, contact Blue Water Media today!