“It's undeniable that first impressions are extremely important, especially in business. We direct consumers directly to our website through print and radio advertisements. Blue Water Media has created a web presence for Cornerstone First that has helped to establish us as a leading mortgage broker in the DC Metropolitan area. They continue to be on time, on budget and on target. We are blessed to have them as partners in business.”
Mark Livingstone,
Cornerstone First
Financial, L.L.C.,
www.cornerstonefirst.com
Contact
T: (202) 861-0000
F: (202) 861-8005
info@bluewatermedia.com
Website Analytics Glossary
For clients that subscribe to our marketing services, we monitor their traffic data with Google Analytics. Google Analytics offers enterprise level analytics reporting that can record nearly any action that takes place on your website. With Google Analytics you will gain rich insights into your website traffic with Advanced Segmentation, Custom Reporting, Motion Charts, and more. Our 'Google Analytics Qualified' marketing staff will expertly install analytics to measure all your key performance indicators. Our marketing consultants will be available to help you interpret the data and find actionable trends that will improve the performance of your website.
Our marketing clients receive monthly Analytics reports to keep them informed on the website's performance. Since these reports have a few terms that aren't common language, we ultimately receive a few questions about the reports. The following video and glossary will explain some of the basic terms and teach how to interpret basic reports. If you have a question that is not covered here, please contact us directly by phone or email.
Visitor Overview Terms
- Visit – The number of times your website has been visited. This numbers tells you the total number of guests (including returning guests).
- Unique Visit – The number of times your website has been visited, discounting repeat / returning visitors. This allows you to know the exact number of people who have visited your site.
- Pageview – A pageview is an instance of a page being loaded by a browser. This number lets you know how many pages were viewed by all visitors.
- Pages/Visit – This it the ratio of the number of pages divided by the number of visitors. This number tells us the average number of pages viewed by each visitor.
- Bounce Rate - Bounce rate is the percentage of single-page visits. If a visitor enters your site and leaves before viewing any additional pages, this is considered a bounce. (i.e. visits in which the person left your site from the entrance page). Bounce rate is a measure of visit quality and a high bounce rate generally indicates that site entrance (landing) pages aren't relevant to your visitors. Effective websites generally have a bounce rate below 60%.
- New Visits – This is the percentage of your visitors that have not viewed your website in the past.
- Goals - A goal is a website page which a visitor reaches once they have completed a desired action such as make a purchase, complete a form or application, or download. Blue Water Media manually defines each goal for your website. If you require additional goals assigned, please contact us.
Traffic Overview Terms
- Direct – Traffic that is generated when a user types your website address in their browser, uses a bookmark to access your website, or otherwise accesses your website without a referring website.
- Referring – If a user follows a link on another website, this is considered a referral from another site. This would be a link or advertisement from any other site excluding search engines.
- Search Engines – Traffic generated from search engines such as Google, Yahoo, or MSN. This traffic includes both organic/free traffic and traffic generated from advertisements (PPC, CPC).
- Organic – Organic traffic is the free listings in the search engines (not the advertisements). This traffic is generated when a user performs a search and your website is listed in the organic/free search results.
- CPC – Cost Per Click traffic is the paid advertisement on the search engines (not the free/organic). This traffic is generated when a user performs a search and clicks on your advertisement.
- Keywords – These are the words that were used to locate your website in the search engines. This data shows you the most common phrases people used to find your website.