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Blue H20 Blog

Posted: May 13, 2014
By Lewis Calem
Blogging has come a long way since the late ‘90s when the phenomenon first became popular. When blogs were first introduced, they were used as a way for individuals to share personal experiences and anecdotes with an online audience. Although many people still blog for this purpose, the blogging landscape has undoubtedly evolved. Today, blogs have become a useful marketing, branding, and networking tool for individuals and companies alike.

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Posted: March 18, 2014
By Lewis Calem
When comparing film and literature, it is often said: “the book is better than the movie.” Many people prefer to read and interpret stories for themselves, instead of watching and being told the tale. Some readers enjoy when information is left up to the imagination. However when it comes to online business and marketing, research has shown the opposite to be true. If you want to drive user engagement, increase conversion rates, improve online sales, and effectively boost your business’ bottom line, take out the text and switch to video marketing.

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Posted: January 24, 2014
By Lewis Calem
Jelly, a new mobile app created by Twitter’s Biz Stone, is helping businesses and consumers worldwide ask and answer. Twitter co-founder Biz Stone is all about helping people across the globe connect. With the introduction of Twitter in 2006, Stone and his fellow co-founders facilitated a unique form of communication that was quick, concise, and immediate. In 2014, the social media pioneer has changed the way people are communicating in a whole new way—again.

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Posted: December 30, 2013
By Lewis Calem
It is no secret that mobile apps are a big part of any company’s online marketing strategy. As the digital world continues to evolve, companies must adapt the way they brand themselves. The emergence of new mobile and social media apps create new platforms for advertising and online exposure, particularly amongst younger demographics. One app in particular, which was developed by a group of Stanford students, has unexpectedly become a unique asset to marketing teams across the country: Snapchat.

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Posted: December 12, 2013
By Lewis Calem
Website design has come a long way over the last decade-plus. The days of simple drop-down menus and easy navigation seem to be on their way out amongst companies attempting to develop an innovative and creative approach to their website design.

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Blue H20 Blog

5.13.14
Blogging has come a long way since the late ‘90s when the phenomenon first became popular. When blogs were first introduced, they were used as a way for individuals to share personal experiences and anecdotes with an online audience. Although many...
Improve your web design by appealing to the emotion of your audience http://t.co/QaCt9HaOR7
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