Keeping Blindness On-The-Run, Foundation Launches Improved Internet Presence
(Washington DC) - August 12, 2008
In its continuing mission to promote research in retinal degenerative disease the world-over, the Foundation for Fighting Blindness has taken steps for a new presence on the internet. This new presence aims to communicate with public on a more concise and personalized level that will prove more useful and accessible. In addition to communicating better with the public, the Foundation’s new web presence will improve internal communications and help manage the many local chapter micro-sites.
To achieve these goals, the Foundation for Fighting Blindness has partnered with leading web design & internet marketing firm, Blue Water Media. Blue Water Media’s experience in digital media and communications in the non-profit industry will prove invaluable for a new and successful website. With the launch of the new website, The Foundation for Fighting Blindness has taken the first steps towards a new presence on the web. The new website offers personalized content for users and consolidated tools, calendars, and resources that improve the site’s usefulness. The new website boasts a built-in text-to-speech module that reads the text aloud. With the text-to-speech module and being built with 508 compliancy guidelines, the website ensures accessibility for the vision impaired. All of this built on the open source content management, Joomla, translates to a website that not only performs better but is more easily managed by the foundation staff.
In the coming weeks, the Foundation for Fighting Blindness and Blue Water Media will take additional steps to provide a comprehensive intranet for internal staff that will aid communications and allow management of the many local ‘micro-site’ chapter websites. The new intranet will be easier to manage and ensure a more consistent message is delivered from the different chapter websites.
About Foundation for Fighting Blindness:
The Foundation Fighting Blindness is the largest source of non-governmental funding for retinal degenerative disease research in the world. The urgent mission of the Foundation Fighting Blindness is to drive the research that will provide preventions, treatments and cures for people affected by retinitis pigmentosa, macular degeneration, Usher syndrome, and the entire spectrum of retinal degenerative diseases. For more information, please visit: http://www.blindness.org/
About Blue Water Media:
Blue Water Media is an award-winning professional print design, marketing, brand identity design firm in Washington, DC. Blue Water Media provides a number of solutions for clients including website development, graphic design, web hosting services, and brand identity for local and national clients. For more information, please visit: http://www.bluewatermedia.com.
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Contact: Bill Cook
Phone: 202.861.0000
marketing@bluewatermedia.com