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Personal Expression in 6 Seconds or Less: The Scoop on Twitter’s Vine App

Rebecca Rubin

Vine, Twitter’s new social video app, is perhaps most accurately described as “a livelier version of Instagram“.  Released last Thursday, Vine lets you create and share 6-second Gif-like looping videos, and is available for download from the App store for the iPhone and iPod touch.  Extremely easy to use, you simply tap your phone screen once to start filming and a second time to stop and poof you’re a filmmaker (watch out Spielberg).

When asked about the six second limit, Vine co-founder Dom Hofmann wrote on the company’s blog, “We believe constraint inspires creativity, whether it’s through a 140-character Tweet or a six-second video.”

Regardless of whether or not you agree, there’s no doubt that the app provides a wealth of potential marketing opportunities for your brand or business.  It can be used to demo products, answer questions, post customer testimonials, provide office tours, give behind the scenes peaks, and more.  So far @NBCNews, @UrbanOutFitters, @Moose_Tracks, @Gap, @LuckyMagazine, and @Rackspace have already adopted the app.

The main roadblock to Vine’s success so far has been the influx of not safe for work content which they are working to fix.  While it’s too soon to know just how big the bite-sized video phenom will get, it’s a good idea to claim your company’s text-only username just to be safe.

What are your thoughts on Vine?  Will you be implementing it into your company’s existing social media marketing efforts?  Please share in the comments below!


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