By: Rebecca Rubin

1)      Define your purpose

Think deeply about why people should want to read your blog.  What about it is unique, relevant, and compelling?

2)      Put your best foot forward

Reading your blog should be an enjoyable and stimulating experience!  Engage readers with compelling imagery, employ bullets, lists, and short paragraphs to avoid visual overwhelm and never forget to check grammar and spelling.  Nothing reduces credibility faster than a post peppered with typos!

3)      Use Social Media

Cross promotion through social media is key to growing your following! Make “I’m tweeting to tell you I blogged” your new mantra and diversify the ways you reach your audience.  If you traditionally stick to blogging, consider uploading videos onto a branded YouTube channel, putting out a podcast, or sending readers a monthly e-newsletter.

4)      Encourage audience interaction

By: Abigail Katz

As a student of public relations and marketing, and avid social media enthusiast, I consider myself to be highly invested in all things networking. As soon as Google+ came out I secured my invite, and jumped on the bandwagon to see what all the buzz was about. Even Tom Anderson, founder of MySpace, is calling Google+ his vision finally coming into fruition. Stan Shroeder of Mashable.com claims that it “…might be one of the fastest-growing networks ever.” Since its release less than two weeks ago it has already hit and passed the 10-million mark. So after giving the new social
network a spot on my Firefox toolbar, here is the good:

• It integrates all the awesome tools Googleoffers (i.e. +1 button, video, chat)
• Hangouts; as a recent graduate who went from living with five friends to none, it felt like I was in my college house again

By: Abigail Katz

With former US Congressman Anthony Weiner resigning last Thursday after a backlash that started from a simple 140-character tweet, it leaves us wondering… How powerful is Twitter? Facebook is still considered the largest social media giant on the Internet, amassing nearly 25 percent of all US page views, according to a study released by Experian Hitwise last year; but Twitter is experiencing a major growth spurt this year, and its users are both mobile and diverse.

Let’s look at some of the numbers, taken from “The Twitter Update,” conducted in May 2011 by Pew Research Center’s Internet & American Life Project:

• 13 percent of online adults use Twitter (up from 8 percent in November 2010)
• 54 percent of Twitter users access the service on a cell phone
• 19 percent of Twitter users are 25-34 (up from 9 percent in November 2010)

By: Jitter Garcia

The field of education has adapted new and creative ways to incorporate technology into the classroom. Classes that used to require only textbooks, paper and pencils, now allow gadgets and devices in their place.   Being a child of the 90s, I recall the slow but sure revolution of cellular mobile devices. A device that at the age of 8, was only for my parents’ work use, amusing only after stealing it and pretending to be on the phone with my “business associates.” Once I reached high school, they were the “big thing” to own and to bring to school, despite the strict rules against having cell phones outside of your locker. The cell phone’s allure was a combination of the independent feeling of having your own phone line, as well as the rebellious sensation for keeping your phone in your pocket instead of in your locker.

We are a premier Interactive Agency working in the public and private sector currently seeking to add a Senior Level Project Manager to our team in the Washington, DC area. The person in this position will be responsible for management and execution of full life cycle Internet design, development and overall program management. The role involves participation in requirements gathering, discovery, asset allocation, estimating, maintaining budgets/project time lines and functioning as the primary contact point to the client.
Some additional responsibilities of the position include: