Blue Water Media Attends SMX East ‘08
In our continuing effort to remain ahead of the curve and expand our internet marketing techniques, Blue Water Media attended the Search Marketing Expo in New York (SMX East). After a quick train ride up the east coast, Ernest and I arrived in New York ready for a full schedule of informative workshops and networking opportunities.
Our schedule of marketing workshops covered a wide range of topics with progressive techniques and strategies that included:
- Internal Linking Tactics - This session took a look at how to leverage internal navigation and links to maximize your rankings in the search engines.
- Landing Pages & Multivariate Testing - In this session, we looked at what happens when you combine landing pages with multivariate testing tools - tools that let you change various elements of the page dynamically to see which tests better with people.
- External Linking Tactics - This session looked at how to improve site ranking by gaining links from sites across the web and included some new techniques for attaining links from quality websites.
- Paid Search Analytics - This session looked at the types of analytics you want to perform in terms of paid search, in order to increase ROI and conversions.
Beyond the workshops, Ernest and I had some great opportunities to meet with representatives from Google, Comscore, and other industry leaders and insiders. We came away from the conference with some new friends and a few new tricks up our sleeves.
Bill and Ernest at SMX East 08