You’ve signed up for MySpace, created a profile on Facebook, and joined Twitter and LinkedIn. Now what?

Identify Your Time Commitment

How many social networks is your business a part of right now? Are you really using this very popular tool for marketing purposes or are you just a profile on a page?
Social networking–like any form of networking–is about dedicating time. Checking in for 10 minutes a day to update your profile status is not going to get you business leads. Additionally, not being involved in the tools you say you use can also send the wrong message to people who are reaching out to you. Make sure you have someone available to put the time into keeping your information fresh and up to date.

“Write a blog post about something you’ve learned this summer. That’s really all the guidance I’m going to give you.  Let’s see how ya do,” my boss instructs, and so I begin my final assignment as the Blue Water Media 2009 summer marketing intern.

If I had a dime for every time I received a project followed by the phrase, “let’s see how ya do” I would be rich (alas, this is not the case and I remain a poor college student).  The words once petrified me because being an intern, like starting your first day of kindergarten, is fraught with new challenges.  Feeling unsure, slightly overwhelmed, and overly excited about mundane tasks is the norm.

Will there ever be pop superstars the likes of Michael Jackson, Madonna, The Beatles, and Elvis again? I remember as a kid in Zimbabwe, halfway across the world, worshiping Michael Jackson and his music. I knew at the time that my infatuation was shared by other fans all over the globe. His albums sold millions of copies globally. Thriller had an estimated record sale of over 110 million, a world record that hasn’t been matched by any other artist since. My friends and I all mimicked the moonwalk and emulated his every move – his music and dancing inspired us and others around the world. In a way, we felt united with every other person on the planet.