One Step Ahead: Keep Your Competition at Bay
Wednesday, April 22nd, 2009In the 1930’s there was a man named William Knudsen, who worked his way from the assembly line floor to become President of General Motors (and was eventually commissioned by President Roosevelt for his services to the War Department). When asked about his tireless work ethic, he was famously quoted as saying:
“In business the competition will bite if you keep running. If you stand still, they will swallow you.”
While this isn’t an earth shattering revelation, the fundamental idea behind this statement can’t be underestimated. It becomes particularly important when applied to new media. In today’s business environment it’s simple: Your competition is online, and they are working to make their presence known. They are improving their sites. They are utilizing new technologies. They are driving online marketing campaigns.
Which brings us to the obvious question: How can you keep up?










