Surfer navigation analysis

“Today I received a call from a company in Maryland for 7,000 cartons for a medical/drug product for a product intro in the US. I got the particulars and directed the person how to proceed.

I asked where he got our name. "I got it on a web search using the search term "Consumer product printed packaging", he said we were at the top of the list.

Maybe a new trend? He said, 'by looking at the cartons pictures on the site, I figured you guys were in that business.' He also said the site was informative and easy to navigate. Thanks Blue Water, I hope this is a sign of things to come.”

Ernest Chaplin,
Vice-President, Sales & Marketing,
Pharmagraphics LLC,
www.pharmagraphics.com

Contact

T: (202) 861-0000
F: (202) 861-8005
info@bluewatermedia.com

Archive for the ‘Design’ Category

Our Parents did it Differently, How Will Our Children Do it?

Monday, May 4th, 2009

Whenever I see my Father typing an email to somebody or struggling to watch a video on his computer, I wonder how he has gotten along until now. I’m sure others of my generation have felt similarly about their parents. We have at our fingertips a multitude of communication vehicles that are largely foreign to the previous generation. And watching the previous generation try to use them can be somewhat painful to watch.

Watching him ‘hunt and peck’ for the letters on the keyboard, carefully composing his email with correct grammar, spelling, and all the formality you might expect in an actual paper letter, I can’t help but wonder how different his life and work must have been. I mean, just the idea that that someone can go through life and a career without learning to type completely mystifies me.

Blue Water Media Honored in the 13th Annual Webby Awards Competition

Thursday, April 16th, 2009

Blue Water Media, a web design agency in Washington DC, has been selected as an Official Honoree for the Restaurant category in The 13th Annual Webby Awards. The Official Honoree distinction is awarded to the top 15% of all work entered that exhibits remarkable achievement.  With nearly 10,000 entries received from all 50 states and over 60 countries, this is an outstanding accomplishment for the Blue Water Media team.

The recognition was awarded to Blue Water Media for work performed on the Tackle Box Restaurant website.  The website offers a unique design that captures the informal ambiance of the restaurant and breaks from the conventional columned web page layouts. Blue Water Media’s lead designer, Jen Koscielniak, had this to say about receiving the award, “It is really exciting and a great satisfaction to be honored in the most prestigious web awards competition.”

Tips for Getting the Most Out of Your Joomla! Installation

Monday, April 6th, 2009

Joomla! (Yes, the official name has an exclamation point) is a content management system that Blue Water Media has embraced and began using for several projects and websites. Joomla! allows our clients to make updates to their site as easily and without advanced knowledge of HTML or programming. Being the resident expert and Joomla! trainer here at Blue Water Media, I would like to discuss a few tips that will help you get the most out of your installation of Joomla!. Listed below are some of the most useful resources, tips, plugins, and some advice from my experience using the content management system.

If Web 3.0 has Arrived, Is Web 2.0 dead?

Friday, March 27th, 2009

The term “web 2.0” has become quite the buzzword in the web industry over the past couple years. Clients request it, bloggers discuss it, and, strangely enough, everyone seems to have a different idea of what “web 2.0” means. Because there’s different understandings of what “web 2.0” actually means, the ambiguity and confusion has led many to believe that “web 2.0” is dead. And in the same short breath, they claim that the dawn of “web 3.0” is upon us. I don’t think it’s fair to say that web 2.0 is dead. Web 2.0, in my mind, is a process – one that doesn’t end.

The term “Web 2.0” often refers to a perceived second generation of web development and design, that aims to facilitate communication, secure information sharing, interoperability, and collaboration on the World Wide Web. Web 2.0 concepts have led to the development and evolution of web-based communities, hosted services, and applications; such as social-networking sites, video-sharing sites, wikis, blogs, and folksonomies.’ As defined by Wikipedia, itself a web 2.0 by-product.

Internet Explorer 6? Thanks, but no thanks.

Wednesday, January 28th, 2009

Several days ago, I received a newsletter from iStockphoto.com, which made me wonder about current browser trends.Here is the email:

Starting in 2010, iStock will begin phasing out support for Internet Explorer 6 or lower. Why? Other than PC World Magazine ranking it the 8th worst tech product of all time, here’s our top 5 reasons to upgrade:

  1. Security continues to be an issue with this legacy browser. We want people browsing to be safe!
  2. It’s slow. Too slow. It’s orders of magnitude slower than modern, efficient browsers.
  3. It’s non-standards compliant. This means our developers have to develop an almost completely different version of iStock to run on it.
  4. It doesn’t properly support cool new functionality that you are asking for, and we want to deliver.
  5. Alternatives are free, fast and easy to download:
    • Internet Explorer 7
    • Internet Explorer 8 R.C. 1