what is responsive web design

According to the latest research from Google’s mobile playbook, 57% of people won’t recommend a company with a sub-par mobile site and 40% will visit a competitor’s site after a bad mobile experience.  Given its obvious business value, why are only 9% of websites optimized for mobile in 2012?    Quite simply, organizations lack the resources required to continually adapt a site for the latest device, a process called adaptive web design.  Luckily, a new perspective on building website