Marketing

Pairing a beautifully-designed website with thrown-together copy is like eating day-old take out on your grandmother’s china.  Disappointing.  And lazy.  Your website copy is one of the first things people notice about your company, and should thus be, for lack of a better word, as mouthwatering as humanly possible.  To truly whet the appetites of potential customers, your website copy must do the following:

1. Demonstrate Value

Created in Collaboration with Mentor Foundation USA’s Authentic Career Experiences (ACE) Program, The Day’s Activities Resulted in a Positive Learning Opportunity for All.

Google launched a new program in January 2011 aimed at helping digital agencies, webmasters, web designers, SEO experts, and marketing consultants maximize their returns on Google AdWords.  This resource–rich program is named Google Engage. Google has always been proactive about providing training on how to use their various web applications and products through online tutorials, web forums, and webinars. Now Google Engage takes these efforts offline, bringing a rare human element to the world of Google platforms and digital advertising.

1)      Define your purpose

Think deeply about why people should want to read your blog.  What about it is unique, relevant, and compelling?

2)      Put your best foot forward

Reading your blog should be an enjoyable and stimulating experience!  Engage readers with compelling imagery, employ bullets, lists, and short paragraphs to avoid visual overwhelm and never forget to check grammar and spelling.  Nothing reduces credibility faster than a post peppered with typos!

3)      Use Social Media

Just an hour after phone lines went down during Japan’s recent tsunami and quake, tweets coming from Tokyo topped 1,200 per minute.  A day later more than 9,000 quake-related videos and 7,000 tsunami-related videos were uploaded to YouTube, and over 7,000 records were entered into Google’s "Person Finder".  A message from The U.S. Embassy in Tokyo urging U.S.