“Just wanted to say thanks, to you and your team, for all your hard work and help on our new website. I've received a great deal of positive feedback about the site and everyone is pleased with it. I think the entire project was a success.”
Kathryn Hudock,
Marketing Coordinator, Whitlock Dalrymple Poston & Associates, P.C.,
www.wdpa.com
Contact
T: (202) 861-0000
F: (202) 861-8005
info@bluewatermedia.com
Pharmagraphics Case Study
Situation:
Pharmagraphics is an international printing/packaging company specializing in designing and manufacturing packaging for the pharmaceutical, medical device and consumer goods market. The company's existing site was not generating new business or representing the range of sophisticated products and ideas Pharmagraphics offered. Pharmagraphics wanted a website that would present its innovative packaging products in a format that was aligned with its core motto, “Where Creativity and Compliance Connect”. The site needed to not only be aesthetically pleasing, but one that would satisfy industry standards, provide an organized format and ultimately convert visitors to clients.
Objective:
To create a site that represented the organizations values and innovative approach to packaging as well as facilitating the conversion of visitors to qualified sales leads.
Solution:
Blue Water Media designed a website layout that was clear, concise and informed visitors of the different innovative stock / specialty packaging options and various manufacturing facilities. Specific design features encourage visitors to contact Pharmagraphics at multiple points throughout the site to request quotations, samples and general information converting visitors into qualified leads.
Blue Water Media developed a marketing plan that included detailed keyword and competitive analysis in addition to a targeted paid placement campaign on the top search engines. Blue Water's marketing team focused on optimizing each page of the site using specific keywords in page names, links and meta-tags in an effort to improve search engine placement.
Impact Results:
Pharmagraphics approved blue Water Media's design and marketing efforts and within days of its launch, Pharmagraphics filled a large, special packaging order for a new medical product being introduced in the United States. As of November, 2004, Pharmagraphics has generated as many 11 leads off their Website in a single day.